Kao “RecyCreation”

major chemical manufacturer

copy writing, art direction, design, film direction
[concept film for the company’s CSR]

For “RecyCreation”, the CSR activity by Kao Corporation which attempts to contribute to the social sustainability as well as to deliver the joyful and abundant living culture to the world, Yusuke took a part of direction for the concept movie. He created it with his original music and animation to make this project, which collaborates with several local communities for the recycle of packing materials, be accessible and approachable for as many people as possible.

花王株式会社が世界の人々の喜びと豊かな生活文化を実現するとともに、社会のサステナビリティ(持続可能性)に貢献することを目的としたCSR活動「リサイクリエーション」のコンセプト映像のディレクションを担当。容器包装の循環に向けて複数の地域コミュニティと協業するこの活動についてひとりでも多くの人に知ってもらいたいという想いを込め、オリジナルの歌とアニメーションを用いてわかりやすく表現しました。

 
 
 

CREDIT
 

Director: Yusuke Kobayashi

Creative director: Toshihiko Minobe [Kao Corporation]
Planner: Yukiko Goto [BIS Inc.]
Animator: Kenji Kawasaki [Eallin Motion Art Japan]
Animator: Masaki Aburakawa [Eallin Motion Art Japan]
Animator: Marie Kubo [Eallin Motion Art Japan]
nimator: Takuma Hashitani
Record producer: Naoki Yamamoto [P-CAMP inc.]
Composer: Kei Iwasaki
Sound engineer: Namifusa Wataru [MIXER’S LAB CO.,LTD.]
Producer: Michio Kokubu [BIS Inc.]
Producer: Isamu Nakashima [Concept Lab]
Production assistant: Kaede Kagaya [BIS Inc.]

Production: BIS Inc.
 

CLIENT

Kao Corporation