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132 5. ISSEY MIYAKE

apparel brand

planning / art direction / design / film direction
[brand development]

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

The key visuals focus on the concept and the interesting geometric structure of the clothing lines. As the brand name, 132 5. indicates; one piece of cloth, three dimensional structure, folded back into two dimensional, a half time blank and leading to fifth dimension, the brochure adopt accordion-folds in order to describe the brand concept. The movie composition for the window display apply the same philosophy to pull the whole look together and to make a simple and strong impression. The in-store iPad Application enables shoppers to capture the stylings from 360 degrees.

商材の持つテーマや幾何学的構造の面白さに視点を当てて展開。ブローシャーの形状には蛇腹折りを使用し、ブランドのコンセプトである1枚の布、3次元、2次元、余白の時間を表現。店頭ウインドウディスプレイも連動し、一連のイメージを統一させつつ、明快かつ力強い表現でヴィジュアルを構成。店内にて使用するiPad APPでは映像と共にスタイリングが360度確認できるように制作している。

 


CREDIT

Art director: Yusuke Kobayashi

Designer: Yusuke Kobayashi
Designer: Takaharu Shimizu [Drawing and Manual Inc.]
Designer: Tomoya Kamiko
Designer: Nelson Ztemniets
Designer: Kyotaro Hayashi [Drawing and Manual Inc.]
Designer: Masaki Miyamoto [Drawing and Manual Inc.]
Composer: Shotaro Hirata
Composer: Ryozo Obayashi
Composer: Yusuke Kobayashi
Photographer: Yasuaki Yoshinaga
Photographer: Yuji Zendou [angle management produce]
Producer: Noritaka Moriguchi [Drawing and Manual Inc.]
Producer: Takashi Ueno [Drawing and Manual Inc.]
Printing: GRAPH Co. Ltd.
Production: Drawing and Manual Inc.

 

CLIENT

ISSEY MIYAKE INC.